Feed the memes Frosted Flakes.
AD: Isabella Guardia
CD: Michael Shirley
Producer: Chris Webb
Director: Mike Bernstein
Editor: Whitehouse
Audio: Wave Audio
Finish: Carbon
Cheez-It perfected the cheese puff. But it was simply too innovative, and caused consumer confusion. Was it a marshmallow? A Cheez-It gusher? When they finally tried it - they loved it.
Consumer confusion became our creative strategy. And Kellogg’s biggest launch of the decade had high expectations, but is projected to outperform the brand’s last super successful launch (Cheez-It Snap’d (also on this site)).