From a simpler timeAD: Isabella Guardia
CD: Rick Hamman
Producer: Hope + Dreams
Director/Editor: Viacom
Sound: Vanessa Thurlow
Alas, Kellogg’s launched Together with Pride cereal: a real, on shelf cereal, available in 9 retail chains across the country for Pride. Every purchase meant $3 donated to GLAAD, supporting the LGBTQ+ community.
We kept the community contribution at the forefront, and stayed committed to fun.
We scored a sponsored vignette with VH1, with drag race superstar, Gottmik! AKA - the first Kellogg’s commercial to feature an openly trans person (and the first Kellogg’s commercial with a drag queen)!
with 2.7 M views and 86% positive sentiment.