That time Tony the Tiger broke the internetAD: Isabella Guardia
CD: Evan Schultz and Aaron Pendleton
Model/Rigging: Tiltshift
Production: eSports Engine + Twitch
The kids are not watching TV anymore. They’re watching 3D rigged anime characters on Twitch (aka, vTubers). For Tony to break through to this generation, we converted him to a virtual streamer, and released him to the mercy of the internet.
’Twas the most watched branded stream EVER—with 14k consistent viewers for 1.5 hours. (for unaccquanted, this is really impressive.) Tony even beat the most popular hot tub streamer.