Save Lunch!!AD: Isabella Guardia
CD: Michael Shirley.
Producer: Carrie Lewis and James Walter.
Director: Connor Martin.
Editor: Whitehouse.
Audio: Earhole. SFX: Carbon.
After a century of adding 100% real cheese to snack-time, Cheez-It wanted a taste of lunch. They gave us a new mission: position Cheez-It Snap’d as sandwiches’ perfect pairing.
An elite force was born, entering the world with a cheesy action montage and a branded content campaign fitting of the cheesiest side of plate in the game.
We called expert backup.
To prove Cheez-It is the perfect match for sandwiches, we tapped Cheez-It superfan, Andrew Rea, the Babish Culinary Universe, and Mytical Kitchen to show the true potential of this pairing. We asked them to make a sandwich to pair perfectly with Snap’d, and they completed their mission deliciously.