We See UsThu Jul 19 2022
Awarded Gold in Connection Strategy, Silver in nonprofit by Jay Chiat.
Trans Lifeline (a peer support hotline for the trans community) wasn’t raising the funds it deserved. Aligning with Trans Day of Visibility, when the trans community gets an influx of media, we created a microinfluencer campaign which redefined trans visibility as visibility within the trans community.
With no budget or paid support, #WeSeeUs raised $37,000 in one day, fully funding the hotline for 3 weeks.
2 years later, the campaign represents a turning point in Trans Lifeline’s following.