Len Sheth

Creative director, 
copywriter, 
mythical creature

  1. Gaming Cheese
  2. Toaster Museum
  3. vTuber Tony
  4. Cursed Commercial
  5. AMA
  6. Gay Cereal
  7. Nostalgic Memes
  8. Cheese Gun
  9. Shiny Cereal
  10. Save Lunch
  11. AMA
  12. Trans Influencer Network
  13. Drawings of Naked 
    People


  • Have I Told You About 
    My Audio Series


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This wheel of Cheese can game

AD: Isabella Guardia
PROD/PARTNERSHIP: IGN
Eggo Waffles, Q3/4 2024

Compared to the legacy big spenders in gaming: Doritos, Mtn Dew -- Cheez-It was a total noob. 
So when the brand wanted to dive into gaming, we owned our noob status. Our mascot can’t really game (because he’s a wheel of cheese), but we really, really tried to teach him how. 

Featuring a partnership with IGN and real gaming celebs -- and accompanying gaming-specific OLV preroll spots.


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